Every day, healthcare workers are fighting to face the global pandemic that is impacting the health and lives of families, particularly the neediest. The Laughing Cow wants to get involved as well.
On April 16, some 4,000 employees at 12 Bel Group production sites will dedicate their working day to an essential need: support those who are contributing to the fight against the Covid-19 every day and taking concrete action on the ground with the most exposed populations.
On this day the total world production of Laughing Cow will be one of solidarity devoted to donations (financial or in-kind) which will be given to hospitals and associations in the 20 countries mobilized, to meet the needs that are expressed locally.
In total, almost the equivalent of 20 million portions of The Lauching Cow will be produced on D-Day, enabling countries to form a large chain of international solidarity.
The countries mobilized as part of this international action are naturally France, the cradle of the iconic brand with its factories in Lons le Saunier and Dôle, in Europe: Spain, Great Britain, Ireland, Belgium, Portugal, the Netherlands, the Nordic countries and the Czech Republic. North Africa (Morocco and Algeria), the West and Central Africa zone, Egypt, Turkey, the Middle East (Jordan, Saudi Arabia) are also involved as well as the United States, Canada , Ukraine and Vietnam.