It all began in 1914 with a simple cheese-making creamery in Schoonrewoerd, a few miles from the village of Leerdam. The small business constantly improved its processes and product quality, while amassing expertise and the best Dutch cheese-making practices. In 1974, by experimentally combining Gouda and Emmental, the Schoonrewoerd cheesemakers created a new type of cheese with a nutty flavor and big holes. In 2002, the Leerdammer brand joined the Bel Group. It became famous for its legendary flavor and unusual advertising, while technology and fun are at the core of its philosophy.